Google confirms changes to the local search algorithm recently rolled out, which it’s calling the November 2021 local search update.
Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8.
This update involved a “rebalancing” of ranking factors Google considers when generating local search results.
This update is officially being referred to as the November 2021 local search update, although the changes likely wouldn’t have been felt until the first week of December.
Google’s guidance regarding this update is to continue following local SEO best practices, which are linked to in the tweet embedded above.
Original Source: https://www.searchenginejournal.com/google-november-local-search-update/430449/
