How important is schema markup for local search engine optimization (SEO)?
Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written chest workout dumbbell content, and more.
However, what exactly can you accomplish by applying schema markup to your local business website?
Quite a bit, actually.
When it comes to organic search, there are several reasons why having a proper and thorough schema applied to your website is a substantial competitive advantage.
In fact, it’s been reiterated by Google time and time again that schema helps search crawlers do their job more effectively by helping them comprehend a landing page and delivering relevant information in the SERPs.
Original Source: https://www.searchenginejournal.com/how-to-use-schema-for-local-seo-a-complete-guide/294973/
