Google Ads Performance Planner gets updated with more data and the ability to forecast more campaigns at once.
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more.
Performance Planner is designed to simplify the process of strategizing campaigns by providing insight into how specific changes will affect key metrics and overall performance.
You can use Performance Planner to estimate clicks, conversions, and conversion values for Search, Shopping, Display, App, and Local campaigns.
With the updates rolling out now, you can do even more with this tool.
It’s now possible to add previously ineligible Google Ads campaigns to your performance plans, understand why Google is recommending certain changes, estimate secondary metrics, and more.ADVERTISEMENT
original source:- https://www.searchenginejournal.com/google-ads-editor/421952/
