Get found by your audience by boosting your keyword rankings. Here are 12 steps you can take to improve your search results positioning.
Right now, someone is doing a Google search to find a new product, service, or solution to their problem, something that your business is uniquely qualified to provide.
Will they end up on your website where they’ll see how you have exactly what they’re looking for?
If your website doesn’t show up on the first page of Google results, the answer is, unfortunately, probably not. That’s for a few reasons.
Firstly, Google dominates the search engine market, with more than 85% of global traffic and 270 million unique visitors in the U.S. alone.
Secondly, 75% of internet users never go beyond the first page of results.
Now consider that 34.36% of all clicks go to the number one search result, and it becomes clear why search engine optimization (SEO) is so important.
But, you already knew that – it’s why you’re reading this article, after all.
You probably also realize that SEO is a marathon, not a sprint.
What’s an SEO professional to do?
In the past, the answer was to jam keywords everywhere on your site, with the idea that more is better. Those days are gone.
Google’s algorithm has increased in complexity, which means it is now better able to understand the intent behind queries.
And, this means it values sites that provide better answers to those searches over those that are just packed with relevant words and phrases.
To ensure your website ranks highly, you can’t just focus on what search engines are looking for.
You also need to consider the experiences of visitors to your site. You need to take a holistic view of the value your website provides to users, then optimize your content so that it gets the results you need.
Original Sources: https://www.searchenginejournal.com/how-to-improve-your-keyword-rankings-in-google/317623/
